Noah, a charismatic advertisement executive, has just launched the ad campaign of his career for the company Nordic Meat.

But when his little sister Naia begins live-streaming from the roof of a Nordic Meat factory, accusing the company of greenwashing and threatening to commit so-called “ecocide” by jumping off the building unless they meet her extremist activist network’s demands, Noah is forced to confront his own values and fight for what matters most

Writer and director: Alice Hjorth

DOP: Anders Bachmann

Graphic designer: Andreas Kjærgaard

Production Company: Beofilm Vest

Producers: Laura Ledet Andreassen, David Lukunku and Selina Wilken

Cast: Sebastian Jessen, Coco Hjardemaal and Sus Wilkins

Supported by: Den Vestdanske Filmpulje (Kortfilm 2023), Aarhus Filmværksted, Fehrs og Co Fond, Minitech, Policemedia